As digital becomes the way of life, businesses have opened up to the idea of leveraging Big Data to achieve their target growth. And those who are still in doubt are definitely going to miss the boat. Even the smallest enterprises generate useful information these days as it becomes more accessible than it ever was. Enough cannot be said about the potential of this information as it can fuel the short-term profits as well as the long-term growth of the business if used in the appropriate manner.
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