The Impact of E-commerce in Rural India

E-commerce is the word ruling the business since a few years. Thousands of businesses have moved online utilizing the potential of Internet for reaching a wide range of customers earning increased ROI with less investment cost and time. Today, e-commerce has enveloped our lives in such a way that it has become a necessity rather than a passion or striking the technology.

It is a win-win situation for both the consumers and the merchants. The consumers are spoilt with choices of brands, fashion, comfort, and all at competitive pricing too. If we consider the merchants, they are able to sell goods and earn more profit in less time with or without a warehouse, as they are able to get connected with the production center directly for shipping rather than making a warehouse of their own with manpower and labor cost investment.

Content Source: http://www.orangemantra.com/blog/the-impact-of-e-commerce-in-rural-india

Indian Farmers get Mobile Applications to Ease the Agriculture Practices

Agriculture plays the important role in the country’s economy. More than 58% of the Indian rural households are dependent on agriculture as their means of livelihood, and it stands as one of the largest contributors to the Gross Domestic Product [GDP] in India.

As a part of Digital India movement, the startups and the tech companies have teamed up with the government to develop mobile application for farmers in India. The Indian govt. and other research institutes have introduced several mobile applications in favor of the farmers as an aid for their agriculture practices and marketing for a profit.

Read more: http://www.orangemantra.com/blog/indian-farmers-get-mobile-applications-to-ease-the-agriculture-practices

Utility of Magento for Taking Fashion Online

The fashion industry is all about visual aesthetics.....all that looks good sells well. Whether you are selling through brick and mortar stores or through online platforms, presentation is vital. For all those planning to sell fashion online, the platform chosen for the e-commerce website can make all the difference in its success. The key is to look for the one which offers customization and Magento is a platform that can be just perfect for this purpose. Being highly scalable and extremely flexible, Magento brings personalized shopping experience for every buyer. Let's have a look at the unmatched benefits of using this platform for developing e-commerce websites for the fashion industry.

Content Source: http://www.orangemantra.com/blog/utility-of-magento-for-taking-fashion-online

Focus on Crafting Social Media Strategies for E-commerce Success

 Today, we find an intense focus on social media marketing. The reason is simple; it is where we could find our customers. Man is a social being and his social networking nature is not a newly acquired or learned behavior. The social platforms like Facebook, Twitter, Snap Chat, Instagram, Google+, LinkedIn, and etc., are just the digital channels which are channelizing his behavior in a modern and technical way. When the customers are on social media to learn more about the products and services, it is relatively important for the e-commerce website owners to integrate their site with social media.

Content Source: http://www.orangemantra.com/blog/focus-on-crafting-social-media-strategies-for-e-commerce-success