Bring More Converts to Your E-commerce Store through Blogging

'Content is the king'. It is the first step or reason to search anything online or offline. People look for information to confirm their knowledge, know additional things, share things, and, etc. If we consider any e-commerce website for the matter, an engaging content would definitely behold the reader/visitor for at least a minute, which would prompt for a purchase or sales deal in immediate future.

Blogging is a great source of traffic and a promising channel to generate sales. Mention not to say, it is becoming the powerful marketing tool today. Blog Her, the community network for women; Hubspot; Content plus are all in support of blogging.

Content Source: https://goo.gl/o8xKaj

Integrate Your B2B Online Business with Social Media

Social media is not solely meant for personal interaction these days. It has become an important media for growing the business. It is greatly influencing the branders and the marketers to advertise their products. The B2C companies are able to advertise and sell their products directly to the customers, interact with them, predict sales, and so forth.

Social media is a boon for the business today with 50% reduced market expenses; enhanced sales of about 51%; growing business partnerships (55%); improved search engine rankings by 58%; lead generation increase by 65%; gives an insight into marketplace (68%); won loyal customers (69%); more traffic inflow of about 77% and increased exposure by 90%. The business reach is an indisputable attribute of social media.

Content Source: https://goo.gl/vGBRpb

Five Dominant Digital Marketing Trends of 2017

As we witness the development of e-commerce websites to a greater extent, it initiated a new era in marketing i.e., Digital marketing. Apart from cold calls, trade shows, canopies and other marketing tools, the Digital marketing has gained more traction in 2016 and is expected to continue so for the upcoming year 2017. Several medium and large-sized businesses are promoting their products and services by implementing various digital marketing strategies.

More companies will enter the digital world. With a flock of companies over the Internet, the user's preference and search engine criteria would change to filter the huge amount of data. Let us investigate the top five reliable and promising digital marketing trends for the upcoming year 2017.

Content Source: https://goo.gl/31mrcX

Get More Visibility for your PrestaShop Store with Search Engine Optimization

It is a well-known fact that PrestaShop development is highly recommended for small and medium businesses as it is compliant with several features necessary for an e-commerce store. It has apt features for the merchants and the shoppers as well. Still, the development and launch of the e-commerce website will not suffice to run the business successfully. It is necessary to opt for Search Engine Optimization to rank high in the search engine so as to get more visibility alluring more customers.

There are certain basic points and a few advanced points involved which demands the change of the PrestaShop code and installation of the modules. Let us know the points to be considered which a merchant must know and confirm with his PrestaShop web developer to run a successful business online.

• The first point to consider is position the keywords relevant to the business. We find a tool in the Google Adwords which is integrated into the keyword planner recently. When you enter the keywords and check its performance, you are able to find out the global and local searches for the popular keyword on monthly basis. With these reports, you may set the relevant keywords in content.

• It is recommended to write descriptions on own. It is better to write the Meta titles, descriptions, labels in the information sheets of the products, and include the coherent URL which supports SEO. The same rule applies for the manufacturers and the categories. These things provide SEO-friendly data for the Google as it crawls through the product sheets. 

• The sitemap must be generated through the Google sitemap by PrestaShop module available in the module SEO tab. The robots file could be generated in Tools > Prestashop 1.4 generators and in Preferences > SEO & URLs in Prestashop 1.5, and so forth.

• It is compulsory that your website as fast as possible. It is easily achieved by deactivating the recompilation which is used in the development environment for loading the PrestaShop templates, CSS and JavaScript. Once the development phase is done with, it is recommended to deactivate it so that the websites work in a proper condition. The other option is considering the hosting JavaScripts, CSS, and images in external servers.  

• It is recommended to avoid duplication of URLs and the titles. Generally, the duplication happens in the website which has pagination. You must work on the PrestaShop core and change the title, page Meta description and the URL, or include the products in a single page with no pagination, which is not possible in case of large products.

A Peek Into the Strategic Technologies of 2017

Businesses are becoming hi-tech by quickly embracing the new technologies. The innovations are ruling out the old app development strategies in no time. Moreover, there arises a compulsion for the enterprises to stay with the trend as a move to protect their application from vulnerabilities, validation, privacy issues rather than being tech-savvy. The responsive designs are no more catchy but a normal piece of website design and development. The businesses are moving towards the most grounded front-end web application development technology than the desktop and the mobile applications. 

Content Source: https://goo.gl/Oko004

Bundled Apps: The Future of Mobile Application Development

 The public witnessed the usage of bundled monoliths at the time of Internet inception and early 2000s. But, very soon after 2007, the launch of independent iPhone Apps by the Apple Inc., changed the entire scenario. Since then, we are accustomed to independent apps handling the specific demands of the user. 

And now, the bundled apps returns back and is expected to dominate the mobile application development world for the next 4-5 years. The repeat of the cycle could be attributed for various reasons.

Content Source: https://goo.gl/wycUHD

Express JS: The Future of App and Web App Development

We find rapid and innovative changes in the realm of web and app development. This prompts the business and the website owners to adopt themselves to the changing technology, deploy new frameworks for their projects. Even though we may find several frameworks offering its own set of features, they are all meant for the common objective i.e., to develop real-time applications. Node.JS is influencing the future of app and web app development to a greater extent. And, of the several Node.js frameworks, Express JS development happens to be the best one. 

Content Source: https://goo.gl/PXckgw