5 Ways To Boost Brand ROI with iOS Mobile App Development

The first hurdle for a brand to be a successful one is to gain users. The mobile app is the best medium to drive potential customers and grow business ROI, revenue and conversion rate. However, to meet all these elements of a successful business, the mobile app needs to be optimized, marketed and utilized.

Boosting usage is important to retain users and keep the app top of mind. Usage is the key to grow conversions and making the app profitable, ensures that you see an ROI. There are several ways to increase app usage, but being an iOS app development company, we’ve mentioned 5 best ways that are proven to engage users.

1. Engaging Mobile App UI

Launching a mobile app is a huge task, but no matter how dedicatedly and research you have done to build the best experience for app users, there is always room for improvement. Small loopholes present in the UI stop users from smoothly navigating the app, and can often lead to app uninstallation. If you are not much experienced to deal with this situation, hire iOS developers to understand the loopholes. They will create a much more fluid, engaging mobile app that helps to boost the usage and other key metrics.

2. Improve Ad Spend

Driving organic users is not a cup of tea for every brand, thus brands promote apps by investing in ad campaigns to increase downloads, drive new users, and build awareness. More users lead to more conversions, but this is possible only if you move easily cleared other metrics like downloads and identify how deeply users are involved within the app. Take user acquisition management tool to track the users via different sources, and identify the paid channels driving maximum ROI so that you can concentrate on those areas.

3. Optimize App Performance

An app smooth navigation is the biggest factor behind the conversions, effectively assigning a value to their usage. With today’s fast-paced world, people prefer mobile apps that have speed, especially when they have no time to open a browser to avail of any service. Mobile apps are designed to address this situation and provide fast solutions. Websites, on the other hand, are opened via browsers and take longer to load, making them less engaging. The biggest challenge for iOS developers is to build an app that can work fast and can provide content for local downloads and instant access. 

4. Integrate Social Sharing

Positive feedback shouldn’t be undervalued; users are going to discuss your app on social platforms, share their experiences, and help in word-of-mouth promotion. They are also interested to share screens from within your app. Social sharing is highly important for brands, which rely on user interaction with content, and subscriptions. If the content is shared, the more eyes it will attract. Social sharing isn’t just about marketing your app, it’s a perfect way of the engagement that should support higher usage.

5. Add Features

Apart from the push notifications and badges, mobile apps that are compatible with a device’s hardware and software, helps to add integration with the address books, device vibration, audio recordings, cloud sync, and offline access. This improves the functionality of a mobile app.

Integrate special features into your mobile app that users can use instead of opening several apps to complete one overarching goal. If you are in cooking supplies business, make select recipes accessible within your app. Make sure you discuss such features with the iOS app development company before investing in app development for your business. When your app is multifunctional, you’ll see more people are downloading and using it, resulting in higher ROI. 

Wrapping Up:

Almost every user today is having a mobile device. As per the reports, global app revenue has seen massive growth from $100 billion in 2017 to about $185 billion in 2019. Every business, therefore, requires a mobile app to benefit from this growing revenue. Apart from the increase in ROI, there are several other benefits as well that you will reap from.

7 Guidelines To Follow When You Hire Magento Developers

Magento has surged ahead as one of the most preferred e-commerce development platform for small and large businesses alike. Despite the fact that it is easy to use and renders amazing web stores, it requires a high level of coding. If you opt for Magento e-commerce development, hiring a professional developer or team is essential. The best approach is to connect with a reputed agency that has proficient and experienced on their team. However, there are a few things that you need to consider before you choose a developer or team for your project. Here are some guidelines that can help:

1. Start by understanding your own requirements

Ideally, you should map out your business plan and website requirements at the initial stage. Further, you need some basic understanding of platform before approaching the developer. This will give you a clear idea about choosing the right resource. For example, you can look for a Magento 2 development company if you want your website to be built on this version. Knowledge about the platform will enable you to ask relevant questions and choose the right resources that match your specifications.

2. Skill set and experience

Once you are sorted out about your requirements, you need to carefully assess the skill set and experience of the developers. A highly efficient team of seasoned developers with the right skills and experience can become an asset for your business. Further, look for attributes such as good communication skills and positive attitude because they can have a far-reaching impact on your project’s success.

3. Previous track record

One of the key factors to bear in mind when you hire Magento developers is their previous track record. An understanding of their past portfolio is helpful to get an insight into their potential for handling projects similar to yours. Someone who has already worked on a similar one is obviously better equipped to deliver a website that matches your specifications.

4. Delivery within timelines

Another significant factor is a client-centric approach which focuses on timely completion and delivery of projects. Additionally, ensure that the team understands your requirements and creates tailored solutions that match. Find out whether they follow a tried and tested methodology that keeps quality as paramount.

5. Attention to SEO and SEM

Beyond fabricating a good look and feel for your store, the developers should also have adequate knowledge of SEO and SEM aspects. This is essential to make your website capable of securing high search ranking and attracting more traffic. Magento developers with knowledge about digital marketing will surely develop a site that stands fair on SEO and SEM parameters.

6. Updated on technology

The Magento professionals you choose should be updated with the latest platform versions as well as abreast with the prevailing e-commerce development trends. From theme integration to payment gateway integration, module and extension and development, and final hosting, they should have hands-on experience with all that is needed for creating and running a Magento store.

7. Working within budgets

While skills, expertise, and experience matter a lot, you need to ensure that the team works within your project budget. At the same time, quality is an aspect that you cannot ignore at any cost. It is best to choose a team that is professional enough to give transparent costing and adhere to it till the completion of the project.

If you follow these guidelines while hiring a Magento developer or team for your project, the chances of project completion will be higher. Besides looking at the personal expertise of the team, make sure that the company has a good reputation and standing in the industry. Someone who is well-established in the domain and has positive customer reviews in their favor makes a great choice.