7 Trends That Will Redefine E-Commerce Selling In 2018

E-commerce has been around for almost a decade now and it has evolved over this period of time. From having an online presence through simple e-commerce stores, the domain has come a long way as it has adopted the m-commerce mode too. Besides this, there are several trends that have been surfacing on the industry's horizon every year.

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How Big Data Is Opening New Frontiers For Businesses

As digital becomes the way of life, businesses have opened up to the idea of leveraging Big Data to achieve their target growth. And those who are still in doubt are definitely going to miss the boat. Even the smallest enterprises generate useful information these days as it becomes more accessible than it ever was. Enough cannot be said about the potential of this information as it can fuel the short-term profits as well as the long-term growth of the business if used in the appropriate manner.

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Magento Drives Fitness and Wellness with its Technological Benefits

A healthy lifestyle is not a luxury but a need of the hour. The shift from fitness to wellness is in every human mind. Apart from fitness exercises, the health supplements are also essential to lead a happy life. At this juncture, the dieticians provide help to choose the supplements according to the pain or need to gain. The vegan has natural and artificial options for health supplements.

The Magento Development Company plays a key role indirectly by developing an appropriate website for the dietician and nutrition experts. This technology helps them to operate through the web portals, reach their customers, and thus gain the competitive advantage. The software offers advanced capabilities like the consultation, filtered search abilities, order management, cart management, marketing, and reporting.

When the shopper visits the site, it is easy for them to pick and choose the products. The coupons and gift a friend helps to gift healthy solutions to their friends on his anniversary or birthday. This forms a fruitful gift by creating awareness in their friend's lifestyle. The dieticians and nutritionists are able to get in touch with their customers by answering the queries in FAQs section or interact with them at the personal level.  

The helpdesk created by the Magento experts helps to pre-book the consultancy with the experts. The visitors are able to shop for cleansing agents, protein shakes, additional foodies, and more. They are able to learn from the blog sections regarding healthy recipes like the smoothies, juices, acidity, constipation, common cold, fever, and, etc.

It is also possible to integrate shopping cart and payment gateways in a more secure way. The visitors are facilitated with making an appointment with the nutrition and dietician specialist. They are able to buy healthy products through the website by making a secure payment, able to track the orders and make themselves available for receiving the products on the anticipated date of product delivery. 

Thus, with Magento development, the dieticians and nutritionists are able to reach their customers in a competitive way and earn a profit. The general public is also benefited by the convenient features, shopping abilities, consultation, learning, make a social community of their own by joining the social media on the website, and so forth. They may also join healthy coaching offered through the website.

It is a win-win situation for both the partners. And, Magento goes a long way in serving the public with its technological benefits.

Trends That Will Bring A New Era For Online Advertising

As the internet has proliferated the business world, online advertising has become the core of marketing strategy. Today, a business cannot imagine growing without a robust digital marketing plan. As the name suggests, online advertising refers to reaching out to consumers via the internet channels. The strategy is ever-evolving, with rapidly changing trends improving it for the better.

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M-Commerce: How To Put Your E-Commerce Business In Safe Hands

With m-commerce becoming the booming trend, more and more online sellers are realizing the importance of going mobile. Having a smartphone presence is the mainstay of capturing the huge pool of shoppers out there. Not only does it extend your reach but enhances your visibility too. According to Google's new algorithm, a smartphone compatible site is essential for reaching the top SEO rankings. Therefore, mobile optimization is must for instilling life into your e-commerce venture. Now the key question is how to take your e-commerce business on m-commerce route.

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On-Demand Business Trend Making It Big With Smart Mobile Apps

Patience is one virtue that is lacking in the millennials. Perhaps, this is the one big reason that has driven the booming success of on-demand service providers. These smart enterprise ideas have totally disrupted the traditional business model, invading almost every activity you can think of. From booking a cab to ordering your favorite food online, reserving movie tickets, getting specialized services, and more, on-demand service providers have come up with some amazing ideas.

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The Most Popular CMSs for E-Commerce, SEO, and the Bloggers

 The Content Management System [CMS] is the computer application which renders tools for administering, collaborating, and, authorizing the website. It plays a significant role in building websites at a faster rate, tweak the site, facilitate storage of content, and its effective management.

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Customer is the King from the Day Zero to Today’s Millennial Era

Starting from the offline retailer to the online ones, customer loyalty programs play the key role to prompt sales and gain an increased return on investment (ROI). It is always serving the customers to their satisfaction that brings success to a business says the retail and the loyalty experts. Let us explore more to understand the aspects of retail reward programs for an efficient and reward winning E-commerce website or the e-commerce  mobile apps development.

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Tagging Artificial Intelligence to E-commerce for Enhanced Customer Experience

Shopping has raised higher from a simple barter system where the needed things got exchanged between the concerned persons to innovative buying at its heights over the centuries. At 2017 and beyond, the incursion of machine learning technology is all set to change the way of online shopping. As per Gartner, 85% of the customer interaction would be digital by 2020 and the techno behind the changing face of the e-commerce website development would be none other than the Artificial Intelligence.

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Keep A Check On Mobile Transactions Abandonment for Your Online Commerce

It is a fact today that the consumers around the world are dependent on their smartphones to make an online purchase. Accordingly, the online merchants have geared up to develop the e-commerce apps and several businesses we find today either have integrated the app for their online stores or they are entirely dependent on mobile apps only. Such is the penetration level of the mobile apps into the e-commerce industry. Whether the stores are developed based on Magento, PrestaShop, Shopify or any other leading e-commerce platform, the merchants are making an attempt to go mobile and are also witnessing success to an appreciable extent.

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User-Centric iOS Application Development is the Need for your Online Business

Mobile applications are no more an extended part of the e-commerce websites. Today, we find several companies which exist only on the mobile or follow the mobile first strategy. It is imperative for the mobile application developers to adopt the best and latest practices for the apps they develop to gain high market penetration value. User engagement is the priority and rule when developing mobile apps for enterprises or the industry verticals.

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The Impact of E-commerce in Rural India

E-commerce is the word ruling the business since a few years. Thousands of businesses have moved online utilizing the potential of Internet for reaching a wide range of customers earning increased ROI with less investment cost and time. Today, e-commerce has enveloped our lives in such a way that it has become a necessity rather than a passion or striking the technology.

It is a win-win situation for both the consumers and the merchants. The consumers are spoilt with choices of brands, fashion, comfort, and all at competitive pricing too. If we consider the merchants, they are able to sell goods and earn more profit in less time with or without a warehouse, as they are able to get connected with the production center directly for shipping rather than making a warehouse of their own with manpower and labor cost investment.

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Indian Farmers get Mobile Applications to Ease the Agriculture Practices

Agriculture plays the important role in the country’s economy. More than 58% of the Indian rural households are dependent on agriculture as their means of livelihood, and it stands as one of the largest contributors to the Gross Domestic Product [GDP] in India.

As a part of Digital India movement, the startups and the tech companies have teamed up with the government to develop mobile application for farmers in India. The Indian govt. and other research institutes have introduced several mobile applications in favor of the farmers as an aid for their agriculture practices and marketing for a profit.

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Utility of Magento for Taking Fashion Online

The fashion industry is all about visual aesthetics.....all that looks good sells well. Whether you are selling through brick and mortar stores or through online platforms, presentation is vital. For all those planning to sell fashion online, the platform chosen for the e-commerce website can make all the difference in its success. The key is to look for the one which offers customization and Magento is a platform that can be just perfect for this purpose. Being highly scalable and extremely flexible, Magento brings personalized shopping experience for every buyer. Let's have a look at the unmatched benefits of using this platform for developing e-commerce websites for the fashion industry.

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Focus on Crafting Social Media Strategies for E-commerce Success

 Today, we find an intense focus on social media marketing. The reason is simple; it is where we could find our customers. Man is a social being and his social networking nature is not a newly acquired or learned behavior. The social platforms like Facebook, Twitter, Snap Chat, Instagram, Google+, LinkedIn, and etc., are just the digital channels which are channelizing his behavior in a modern and technical way. When the customers are on social media to learn more about the products and services, it is relatively important for the e-commerce website owners to integrate their site with social media.

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