The Era of Cashless Economy Surges in India and Across the World

 It is the era of Cashless payment today. We hardly find people carrying cold hard cash. Even if they carry, it could be just a few hundreds and not more than that, for nobody wants their wallet thick and heavy anymore. Plus, it is secure to make a purchase with payment cards or through mobile payment system and track them too online. It is the time to swap the system with your smartphone now.

The mobile wallets (otherwise called as the digital wallets or the virtual wallets) or the mobile applications which enable financial transactions are already in the hands of Generation Z and millennials.

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An Appropriate Shopify Theme helps you Grow Business Online

 Starting a business online is a challenging task. The first challenge faced by either small or large sized business is the selection of an appropriate e-commerce platform. Shopify is one of the best e-commerce platform for small and medium sized business. If you get in touch with the Shopify experts in India, they are able to give your online venture a perfect start-off, the main reason being the unique themes. As the themes are created by the professionals, it makes the online store attractive and professional. The themes comprise the latest design elements in accordance with the today’s e-commerce world and give the competitive advantage for the merchants.

It is a well-known fact that the visitors judge the store by their first impression. And the impression is created within seconds of their visit to the website. The themes are designed in such a way that the visitors stay in the web page for a longer duration prompting purchase orders. So, it is essential to carefully select the themes. You can get a new theme developed with the help of Shopify developers, India; select one among the available themes or customize the available themes as per your business value. Creating first impression as a first step towards development of online store is the key to success. 

Moving further, there are both free and paid themes available. The price of the paid ones range up to 180 dollars. If you feel it a little higher for your budget, you can always go for the free themes during Shopify e-commerce development, validate its performance and may upgrade to the premium ones later on if needed. However, the paid themes are developed by professional designers and are compatible with the platform. 

To continue with, the themes are industry specific too. You may have a business in any of the industry segments like photography, fashion, apparels, jewelry, home appliances, furniture, toys, electronics, and, etc. Being, a merchant, you must be aware of the business, related themes and its representation. It is better to have a minimal knowledge of the Shopify theme development, so that you are able to do a fair part in developing the own e-commerce store.

In a nutshell, Shopify is the best choice for your business online, if you want an easy store with hosting; inventory management, analytics, SSL certificate and PCI compliance for security, attract more customers with beautiful themes, and all in one go.

The Prospective UX Design Trends of 2017 on E-commerce Websites

The year 2016 is almost over and people are looking forward to new changes and anticipating more from e-commerce in the upcoming year 2017. The recent Demonetization drive in India also has spurred the e-commerce way as most of the shoppers are intending or compelled to go cashless. Obviously, the business persons today are busy with making arrangements for shopping cart integration who are owning only the website, or going mobile in anticipation of alluring wide customers, or making new websites, and so forth.


It’s the right time for the eCommerce businesses to make the best deal for a long lasting customer relationship and gain increased Return on Investment (ROI).

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Bring More Converts to Your E-commerce Store through Blogging

'Content is the king'. It is the first step or reason to search anything online or offline. People look for information to confirm their knowledge, know additional things, share things, and, etc. If we consider any e-commerce website for the matter, an engaging content would definitely behold the reader/visitor for at least a minute, which would prompt for a purchase or sales deal in immediate future.

Blogging is a great source of traffic and a promising channel to generate sales. Mention not to say, it is becoming the powerful marketing tool today. Blog Her, the community network for women; Hubspot; Content plus are all in support of blogging.

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Integrate Your B2B Online Business with Social Media

Social media is not solely meant for personal interaction these days. It has become an important media for growing the business. It is greatly influencing the branders and the marketers to advertise their products. The B2C companies are able to advertise and sell their products directly to the customers, interact with them, predict sales, and so forth.

Social media is a boon for the business today with 50% reduced market expenses; enhanced sales of about 51%; growing business partnerships (55%); improved search engine rankings by 58%; lead generation increase by 65%; gives an insight into marketplace (68%); won loyal customers (69%); more traffic inflow of about 77% and increased exposure by 90%. The business reach is an indisputable attribute of social media.

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Five Dominant Digital Marketing Trends of 2017

As we witness the development of e-commerce websites to a greater extent, it initiated a new era in marketing i.e., Digital marketing. Apart from cold calls, trade shows, canopies and other marketing tools, the Digital marketing has gained more traction in 2016 and is expected to continue so for the upcoming year 2017. Several medium and large-sized businesses are promoting their products and services by implementing various digital marketing strategies.

More companies will enter the digital world. With a flock of companies over the Internet, the user's preference and search engine criteria would change to filter the huge amount of data. Let us investigate the top five reliable and promising digital marketing trends for the upcoming year 2017.

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Get More Visibility for your PrestaShop Store with Search Engine Optimization

It is a well-known fact that PrestaShop development is highly recommended for small and medium businesses as it is compliant with several features necessary for an e-commerce store. It has apt features for the merchants and the shoppers as well. Still, the development and launch of the e-commerce website will not suffice to run the business successfully. It is necessary to opt for Search Engine Optimization to rank high in the search engine so as to get more visibility alluring more customers.

There are certain basic points and a few advanced points involved which demands the change of the PrestaShop code and installation of the modules. Let us know the points to be considered which a merchant must know and confirm with his PrestaShop web developer to run a successful business online.

• The first point to consider is position the keywords relevant to the business. We find a tool in the Google Adwords which is integrated into the keyword planner recently. When you enter the keywords and check its performance, you are able to find out the global and local searches for the popular keyword on monthly basis. With these reports, you may set the relevant keywords in content.

• It is recommended to write descriptions on own. It is better to write the Meta titles, descriptions, labels in the information sheets of the products, and include the coherent URL which supports SEO. The same rule applies for the manufacturers and the categories. These things provide SEO-friendly data for the Google as it crawls through the product sheets. 

• The sitemap must be generated through the Google sitemap by PrestaShop module available in the module SEO tab. The robots file could be generated in Tools > Prestashop 1.4 generators and in Preferences > SEO & URLs in Prestashop 1.5, and so forth.

• It is compulsory that your website as fast as possible. It is easily achieved by deactivating the recompilation which is used in the development environment for loading the PrestaShop templates, CSS and JavaScript. Once the development phase is done with, it is recommended to deactivate it so that the websites work in a proper condition. The other option is considering the hosting JavaScripts, CSS, and images in external servers.  

• It is recommended to avoid duplication of URLs and the titles. Generally, the duplication happens in the website which has pagination. You must work on the PrestaShop core and change the title, page Meta description and the URL, or include the products in a single page with no pagination, which is not possible in case of large products.