Focus on Crafting Social Media Strategies for E-commerce Success

 Today, we find an intense focus on social media marketing. The reason is simple; it is where we could find our customers. Man is a social being and his social networking nature is not a newly acquired or learned behavior. The social platforms like Facebook, Twitter, Snap Chat, Instagram, Google+, LinkedIn, and etc., are just the digital channels which are channelizing his behavior in a modern and technical way. When the customers are on social media to learn more about the products and services, it is relatively important for the e-commerce website owners to integrate their site with social media.

Content Source: http://www.orangemantra.com/blog/focus-on-crafting-social-media-strategies-for-e-commerce-success

Integrate Your B2B Online Business with Social Media

Social media is not solely meant for personal interaction these days. It has become an important media for growing the business. It is greatly influencing the branders and the marketers to advertise their products. The B2C companies are able to advertise and sell their products directly to the customers, interact with them, predict sales, and so forth.

Social media is a boon for the business today with 50% reduced market expenses; enhanced sales of about 51%; growing business partnerships (55%); improved search engine rankings by 58%; lead generation increase by 65%; gives an insight into marketplace (68%); won loyal customers (69%); more traffic inflow of about 77% and increased exposure by 90%. The business reach is an indisputable attribute of social media.

Content Source: https://goo.gl/vGBRpb