Today, we find an intense focus on social media marketing. The reason is simple; it is where we could find our customers. Man is a social being and his social networking nature is not a newly acquired or learned behavior. The social platforms like Facebook, Twitter, Snap Chat, Instagram, Google+, LinkedIn, and etc., are just the digital channels which are channelizing his behavior in a modern and technical way. When the customers are on social media to learn more about the products and services, it is relatively important for the e-commerce website owners to integrate their site with social media.
Content Source: http://www.orangemantra.com/blog/focus-on-crafting-social-media-strategies-for-e-commerce-success
