Get More Visibility for your PrestaShop Store with Search Engine Optimization

It is a well-known fact that PrestaShop development is highly recommended for small and medium businesses as it is compliant with several features necessary for an e-commerce store. It has apt features for the merchants and the shoppers as well. Still, the development and launch of the e-commerce website will not suffice to run the business successfully. It is necessary to opt for Search Engine Optimization to rank high in the search engine so as to get more visibility alluring more customers.

There are certain basic points and a few advanced points involved which demands the change of the PrestaShop code and installation of the modules. Let us know the points to be considered which a merchant must know and confirm with his PrestaShop web developer to run a successful business online.

• The first point to consider is position the keywords relevant to the business. We find a tool in the Google Adwords which is integrated into the keyword planner recently. When you enter the keywords and check its performance, you are able to find out the global and local searches for the popular keyword on monthly basis. With these reports, you may set the relevant keywords in content.

• It is recommended to write descriptions on own. It is better to write the Meta titles, descriptions, labels in the information sheets of the products, and include the coherent URL which supports SEO. The same rule applies for the manufacturers and the categories. These things provide SEO-friendly data for the Google as it crawls through the product sheets. 

• The sitemap must be generated through the Google sitemap by PrestaShop module available in the module SEO tab. The robots file could be generated in Tools > Prestashop 1.4 generators and in Preferences > SEO & URLs in Prestashop 1.5, and so forth.

• It is compulsory that your website as fast as possible. It is easily achieved by deactivating the recompilation which is used in the development environment for loading the PrestaShop templates, CSS and JavaScript. Once the development phase is done with, it is recommended to deactivate it so that the websites work in a proper condition. The other option is considering the hosting JavaScripts, CSS, and images in external servers.  

• It is recommended to avoid duplication of URLs and the titles. Generally, the duplication happens in the website which has pagination. You must work on the PrestaShop core and change the title, page Meta description and the URL, or include the products in a single page with no pagination, which is not possible in case of large products.

A Peek Into the Strategic Technologies of 2017

Businesses are becoming hi-tech by quickly embracing the new technologies. The innovations are ruling out the old app development strategies in no time. Moreover, there arises a compulsion for the enterprises to stay with the trend as a move to protect their application from vulnerabilities, validation, privacy issues rather than being tech-savvy. The responsive designs are no more catchy but a normal piece of website design and development. The businesses are moving towards the most grounded front-end web application development technology than the desktop and the mobile applications. 

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Bundled Apps: The Future of Mobile Application Development

 The public witnessed the usage of bundled monoliths at the time of Internet inception and early 2000s. But, very soon after 2007, the launch of independent iPhone Apps by the Apple Inc., changed the entire scenario. Since then, we are accustomed to independent apps handling the specific demands of the user. 

And now, the bundled apps returns back and is expected to dominate the mobile application development world for the next 4-5 years. The repeat of the cycle could be attributed for various reasons.

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Express JS: The Future of App and Web App Development

We find rapid and innovative changes in the realm of web and app development. This prompts the business and the website owners to adopt themselves to the changing technology, deploy new frameworks for their projects. Even though we may find several frameworks offering its own set of features, they are all meant for the common objective i.e., to develop real-time applications. Node.JS is influencing the future of app and web app development to a greater extent. And, of the several Node.js frameworks, Express JS development happens to be the best one. 

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Make a Healthy Living with iPhone Fitness Apps

Health is wealth. Being fit is not a luxury or the lifestyle of models, but a basic need. And the society today is aware of the need of personal health and fitness. This has invariably led to the rise of fitness industry everywhere across the world. However, these industries fail to have a regularized operational system. Some of the issues faced by these industries are the lack of a regularized operation model, account maintenance of remittance of money in installment, client attendance, and, etc. As a result, the managers face functional inefficiency. To overcome these issues, iPhone Apps Development services design iPhone apps that could be specifically used for managing the accounts.

The iPhone apps help the managers to track the number of active members of their center, track new members’ week or month-wise, keep track of the absentees, track payment history, renewal of accounts, and, so forth. Further, the apps help to track the exercise, eating habits, lifestyle habits with reminders for target achievement for the members prompting them to carry out the exercise tips regularly. Developing the fitness apps by contracting a reputed iPhone apps development company in India enhances the efforts taken by the members. Thus, the fitness application helps the businesses by extending the potential customer base and creating awareness of the health.

Further, the owners of the fitness center may add additional benefits like healthy food recipes, tips for vitamins and supplements to be taken, frequently asked question and answers about nutrition, exercise, sports injuries and general healthy life guidelines. Further, the trainer management features and any other customized features could be added on demand. The apps could be developed at regional places, for instance iPhone App Development Services Gurgaon or any other regional place where the fitness center is situated.

In addition to apps developed for the specific fitness center, there are several free and paid apps available at App stores that help the persons to keep track of their fitness and health. These apps could be downloaded and used for health benefits. Today, most of the people are busy with studying or working and lead a sedentary life. It is creating a major health issue and could be linked to obesity, diabetes, high BP, and cardiovascular diseases. The iPhone apps are truly changing the routine of millions of employees towards a better healthy life. And thus, it meets the challenges of leading a healthy life in this techno-world.  

Experience Commerce is The Way to Gain Customers for Your Online Business

Gone are the days where the companies used to prepare thousands of leaflets, put banners on the roadside for marketing their products and services. The customer expects businesses to read their minds and offer exactly what they need. In accordance, the organisations which are moving digital today are poured with several options, provision to combine with the multiple channels and interact with the customers. A simple collation of the customer data will help to build his profile and predict their desires regarding the purchase. Obviously, from the day zero, 'customer is the king' approach rules the businesses.

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Extend your WordPress Site for Online Business with E-commerce Plugins

WordPress is a CMS flexible for your online presence in the form of personal or collaborative blogs, e-commerce store, social networking, publishing, and, more. Further, you can manage your site through the apps on the go.

If you are planning to move your store online and have a low budget, then WordPress is the great option for your entry level business (either small or medium sized business). You may choose any of the following freely available e-commerce plugins, set your online store at a faster rate, and, start selling instantly.

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