E-commerce is the most popular business model that stood like a rock amid the COVID-19 pandemic as well. When running an E-commerce store, it is important to stay with latest trends. Choosing a reliable CMS for online store development is the first step. But it is always recommended that the store is updated with the latest trends. Every year, trends keep on emerging and they play a crucial role. It needs a lot of efforts to integrate them but makes you ahead of the competitors. You must follow guidance of E-commerce Development Company to integrate latest trends.
Here are certain trends you must lookout, in 2022.
1. Progressive Web Apps
2020 was the year of pandemic but still a huge surge in the use of Progressive Web Applications was experienced and it is expected to grow in the year 2022 as well. PWA is presented in the form of native applications but has website like functionality. The main idea is to help E-commerce websites to load at a faster rate, deliver the highly-engaging user experience and perform remarkably. This is a perfect means to deliver a hassle-free shopping experience.
2. AR & VR
AR & VR are known to be a complex & sophisticated technologies to implement in the initial stages. But currently, they have become quite popular technologies to optimize the overall shopping experience. These technologies play a vital role to eliminate the boundaries between the physical and the digital world. Implementing them redefine the way the user purchase from an E-commerce store. While sharing e-store requirements with E-commerce Web Development team, this trend is something needs to be kept in mind.
3. Voice Search
Voice Search has gained its reputation in the world of online selling and its integration is expected to double by the year 2022. With renowned brands building voice assistants including Amazon Alexa and Apple Siri it has become important to have voice search functionality. People these days love to use assistants for shopping as it lowers typing efforts. Voice search-driven user experience will become a norm for the E-commerce industry. This technology is the future of SEO.
4. Push Notifications
Push notifications is a perfect approach to expand the customer base for e-commerce stores. Through this, it is simple for the brands to share personalized text messages to interested and potential shoppers. The text messages are mostly related to latest product launch, newest offers, deals & coupons. Surveys have revealed that E-commerce brands integrating push notifications enjoy higher conversion rate. One can integrate push notifications by hiring E-commerce developers from a reputed agency. This enables one to engage higher target audience.
5. Mobile Friendly Interface
Mobile has become a need these days not only for communication but for daily activities. Hence, any website platform that is mobile friendly enjoys improved results including customer engagement, conversion and ROI. With a scalable CMS, you can experience the website having a mobile-first approach. You can consult professional E-commerce designer to create a website compatible with mobiles for better engagement.
Summing up
We have discussed several E-commerce trends to boost the performance & engagement of an E-commerce selling website. After going through this blog, we hope that you will integrate them a few of them in your e-store to avail of desired business outcome. Get development service from a recognized company that offers development, customization, and migration services. This is perfect to engage users and improve business ROI, revenue & sales. E-commerce business will surely grow with the integration of these powerful trend in 2022.
