5 Ways To Boost Brand ROI with iOS Mobile App Development

The first hurdle for a brand to be a successful one is to gain users. The mobile app is the best medium to drive potential customers and grow business ROI, revenue and conversion rate. However, to meet all these elements of a successful business, the mobile app needs to be optimized, marketed and utilized.

Boosting usage is important to retain users and keep the app top of mind. Usage is the key to grow conversions and making the app profitable, ensures that you see an ROI. There are several ways to increase app usage, but being an iOS app development company, we’ve mentioned 5 best ways that are proven to engage users.

1. Engaging Mobile App UI

Launching a mobile app is a huge task, but no matter how dedicatedly and research you have done to build the best experience for app users, there is always room for improvement. Small loopholes present in the UI stop users from smoothly navigating the app, and can often lead to app uninstallation. If you are not much experienced to deal with this situation, hire iOS developers to understand the loopholes. They will create a much more fluid, engaging mobile app that helps to boost the usage and other key metrics.

2. Improve Ad Spend

Driving organic users is not a cup of tea for every brand, thus brands promote apps by investing in ad campaigns to increase downloads, drive new users, and build awareness. More users lead to more conversions, but this is possible only if you move easily cleared other metrics like downloads and identify how deeply users are involved within the app. Take user acquisition management tool to track the users via different sources, and identify the paid channels driving maximum ROI so that you can concentrate on those areas.

3. Optimize App Performance

An app smooth navigation is the biggest factor behind the conversions, effectively assigning a value to their usage. With today’s fast-paced world, people prefer mobile apps that have speed, especially when they have no time to open a browser to avail of any service. Mobile apps are designed to address this situation and provide fast solutions. Websites, on the other hand, are opened via browsers and take longer to load, making them less engaging. The biggest challenge for iOS developers is to build an app that can work fast and can provide content for local downloads and instant access. 

4. Integrate Social Sharing

Positive feedback shouldn’t be undervalued; users are going to discuss your app on social platforms, share their experiences, and help in word-of-mouth promotion. They are also interested to share screens from within your app. Social sharing is highly important for brands, which rely on user interaction with content, and subscriptions. If the content is shared, the more eyes it will attract. Social sharing isn’t just about marketing your app, it’s a perfect way of the engagement that should support higher usage.

5. Add Features

Apart from the push notifications and badges, mobile apps that are compatible with a device’s hardware and software, helps to add integration with the address books, device vibration, audio recordings, cloud sync, and offline access. This improves the functionality of a mobile app.

Integrate special features into your mobile app that users can use instead of opening several apps to complete one overarching goal. If you are in cooking supplies business, make select recipes accessible within your app. Make sure you discuss such features with the iOS app development company before investing in app development for your business. When your app is multifunctional, you’ll see more people are downloading and using it, resulting in higher ROI. 

Wrapping Up:

Almost every user today is having a mobile device. As per the reports, global app revenue has seen massive growth from $100 billion in 2017 to about $185 billion in 2019. Every business, therefore, requires a mobile app to benefit from this growing revenue. Apart from the increase in ROI, there are several other benefits as well that you will reap from.

7 Guidelines To Follow When You Hire Magento Developers

Magento has surged ahead as one of the most preferred e-commerce development platform for small and large businesses alike. Despite the fact that it is easy to use and renders amazing web stores, it requires a high level of coding. If you opt for Magento e-commerce development, hiring a professional developer or team is essential. The best approach is to connect with a reputed agency that has proficient and experienced on their team. However, there are a few things that you need to consider before you choose a developer or team for your project. Here are some guidelines that can help:

1. Start by understanding your own requirements

Ideally, you should map out your business plan and website requirements at the initial stage. Further, you need some basic understanding of platform before approaching the developer. This will give you a clear idea about choosing the right resource. For example, you can look for a Magento 2 development company if you want your website to be built on this version. Knowledge about the platform will enable you to ask relevant questions and choose the right resources that match your specifications.

2. Skill set and experience

Once you are sorted out about your requirements, you need to carefully assess the skill set and experience of the developers. A highly efficient team of seasoned developers with the right skills and experience can become an asset for your business. Further, look for attributes such as good communication skills and positive attitude because they can have a far-reaching impact on your project’s success.

3. Previous track record

One of the key factors to bear in mind when you hire Magento developers is their previous track record. An understanding of their past portfolio is helpful to get an insight into their potential for handling projects similar to yours. Someone who has already worked on a similar one is obviously better equipped to deliver a website that matches your specifications.

4. Delivery within timelines

Another significant factor is a client-centric approach which focuses on timely completion and delivery of projects. Additionally, ensure that the team understands your requirements and creates tailored solutions that match. Find out whether they follow a tried and tested methodology that keeps quality as paramount.

5. Attention to SEO and SEM

Beyond fabricating a good look and feel for your store, the developers should also have adequate knowledge of SEO and SEM aspects. This is essential to make your website capable of securing high search ranking and attracting more traffic. Magento developers with knowledge about digital marketing will surely develop a site that stands fair on SEO and SEM parameters.

6. Updated on technology

The Magento professionals you choose should be updated with the latest platform versions as well as abreast with the prevailing e-commerce development trends. From theme integration to payment gateway integration, module and extension and development, and final hosting, they should have hands-on experience with all that is needed for creating and running a Magento store.

7. Working within budgets

While skills, expertise, and experience matter a lot, you need to ensure that the team works within your project budget. At the same time, quality is an aspect that you cannot ignore at any cost. It is best to choose a team that is professional enough to give transparent costing and adhere to it till the completion of the project.

If you follow these guidelines while hiring a Magento developer or team for your project, the chances of project completion will be higher. Besides looking at the personal expertise of the team, make sure that the company has a good reputation and standing in the industry. Someone who is well-established in the domain and has positive customer reviews in their favor makes a great choice.

What Makes ReactJS The Favorite Platform For Big Business Brands

The digital revolution has transformed the business scenario today and most of the enterprises look to adopt specialized solutions for the web and mobile. When it comes to making a choice of the right technology framework for businesses, the decision is a tough one. React Native is one of the leading mobile development frameworks that is trusted by renowned brands such as Facebook, Instagram, Skype, AirBnB, and many more. Being associated with some brand leaders is not the only reason that takes it to the top. There are plenty of more reasons that businesses are eyeing React Native development as a part of their mobility strategy.

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Blockchain and Big Data: The Potent Combo That Drives Business Growth

The past few years have been eventful for businesses as disruptive technologies have ushered revolutionary changes for them. Blockchain and Big Data are the two such tech trends which have grabbed a great deal of attention. While Big Data has been around for some time, Blockchain is a relatively new concept. The former is changing data management while the latter is transforming the nature of transactions. Even if these technologies seem to be disparate on the surface, their adoption in combination is capable of bringing unmatched results for enterprises of all sizes. In fact, blockchain can change the way that Big Data will be approached by the coming years. Let's see how they make an amazing combination that drives extensive business growth.

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The Benefits of VR and AR Apps for the Business

The last few years have seen the emergence of disruptive technologies that have totally transformed the business scenario in more than one ways. Augmented Reality (AR) and Virtual Reality (VR) are two of the most hyped technologies that have earned huge popularity. Though these sound quite similar, they are distinctive and are leveraged by businesses in different ways.. The AR and VR technologies provide a competitive edge for businesses, with plenty of marketing solutions and mobile applications development using them anticipated in the near future. Let us learn more about these technologies and the benefits they bring to businesses.

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5 CX Predictions To Drive Success For Magento E-Commerce Stores In 2018

E-commerce is a business domain that has evolved at a rapid pace. The competition is high and the parameters that drive success are extremely tricky; the biggest challenge for sellers is to understand what really clicks. This form of selling is very different from brick-and-mortar business as everything really depends on customer experience rather than price and quality of goods. As customer expectations change rapidly, sellers need to keep pace so that they excel in delivering stellar experiences that bring conversions for the business. So if you are running a Magento e-commerce store, here are the customer experience trends that you must follow to get success in 2018.

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5 Futuristic Technologies That Will Rule Enterprise Mobility In Future

The impact of technology on human existence is immense. Undoubtedly, the futuristic technologies like the Internet of Things, AI, and Big Data are changing the business scenario in more than one ways. These technologies have set the balls rolling for the enterprise mobility segment in particular, by disrupting the way applications are made and used by businesses. Truly, they are here to stay and empower enterprise applications in the future. Let us explore the amazing impact they are poised to have on enterprise mobility in the coming years.

The Internet of Things Will Empower The Workforce 
The IoT is a technology that is making devices smarter, whether it is about home automation devices or industrial machinery. Enterprises will thus be moving over to sensor-powered devices along with wearable apps (for the workforce) to achieve perfection in their operations. With these apps, the workforce can be empowered to operate machinery as well as monitor and manage the processes from remote locations.  Additionally, the technology enables them to collect and share information from diverse sources and apply it for making collaborative business decisions.

AI Will Drive Security And Customer Services
It's high time that enterprises reckon the power of Artificial Intelligence and embrace it as a part of their existence. The enterprise mobility applications of the future will be equipped with AI to ensure that it happens. The AI-powered chatbots are already becoming an essential for mobile apps as they ensure the delivery of enhanced customer experiences. Similarly, AI will strengthen the cyber security of enterprise applications and create a safe environment for the adoption and growth of the BYOD culture.

AR and VR Will Enhance Workforce Training 
AR and VR are other futuristic technologies that will help enterprises to train their workforce in a better way. Enterprise applications will integrate these technologies for providing simulative training with life-like experiences that are created by merging the physical and the virtual. Industries such as manufacturing, healthcare, and aviation are going to benefit from such apps.

Location-based Technologies Will Make Enterprises Smarter 
More and more commercial applications are going to integrate location-based technologies in the coming years. The increasing use of Beacons is the proof of growing popularity of this trend. These smart sensors enable the transmission of data to mobile devices to facilitate seamless communication across the entire enterprise channels for higher productivity and better collaboration.

Cloud Services And Big Data Will Take Precedence 
In the recent years, enterprises have witnessed an increasing adoption of the cloud services, which has resulted in a massive influx of self-generated data for them. The coming years will see an increasing dependence on Big Data for the identification of trends and taking transformative decisions by the businesses. As a result, most of the enterprise mobility solutions will be connected to data and analytics so that business may use them for enhancing their productivity and driving better strategic decisions.

Conclusion 
Seeing this scenario, it will become imperative for the enterprises to wholeheartedly embrace these disruptive technologies as a part of their mobility solutions. From reimagining their core functions–including operations, marketing, and customer service, to bringing on higher productivity and return on investment (ROI), these technologies will absolutely change the game for them.

At OrangeMantra, we design custom enterprise applications that are empowered with the major emerging trends in the enterprise mobility space. We specialize in building futuristic web and mobility solutions that help businesses to enhance their operational efficiency, streamline customer services, and make informed decisions. Additionally, we cater futuristic technologies such as Big Data, AI, the IoT, and much more.

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