The first hurdle for a brand to be a successful one is to gain users. The mobile app is the best medium to drive potential customers and grow business ROI, revenue and conversion rate. However, to meet all these elements of a successful business, the mobile app needs to be optimized, marketed and utilized.
Boosting usage is important to retain users and keep the app top of mind. Usage is the key to grow conversions and making the app profitable, ensures that you see an ROI. There are several ways to increase app usage, but being an iOS app development company, we’ve mentioned 5 best ways that are proven to engage users.
1. Engaging Mobile App UI
Launching a mobile app is a huge task, but no matter how dedicatedly and research you have done to build the best experience for app users, there is always room for improvement. Small loopholes present in the UI stop users from smoothly navigating the app, and can often lead to app uninstallation. If you are not much experienced to deal with this situation, hire iOS developers to understand the loopholes. They will create a much more fluid, engaging mobile app that helps to boost the usage and other key metrics.
2. Improve Ad Spend
Driving organic users is not a cup of tea for every brand, thus brands promote apps by investing in ad campaigns to increase downloads, drive new users, and build awareness. More users lead to more conversions, but this is possible only if you move easily cleared other metrics like downloads and identify how deeply users are involved within the app. Take user acquisition management tool to track the users via different sources, and identify the paid channels driving maximum ROI so that you can concentrate on those areas.
3. Optimize App Performance
An app smooth navigation is the biggest factor behind the conversions, effectively assigning a value to their usage. With today’s fast-paced world, people prefer mobile apps that have speed, especially when they have no time to open a browser to avail of any service. Mobile apps are designed to address this situation and provide fast solutions. Websites, on the other hand, are opened via browsers and take longer to load, making them less engaging. The biggest challenge for iOS developers is to build an app that can work fast and can provide content for local downloads and instant access.
4. Integrate Social Sharing
Positive feedback shouldn’t be undervalued; users are going to discuss your app on social platforms, share their experiences, and help in word-of-mouth promotion. They are also interested to share screens from within your app. Social sharing is highly important for brands, which rely on user interaction with content, and subscriptions. If the content is shared, the more eyes it will attract. Social sharing isn’t just about marketing your app, it’s a perfect way of the engagement that should support higher usage.
5. Add Features
Apart from the push notifications and badges, mobile apps that are compatible with a device’s hardware and software, helps to add integration with the address books, device vibration, audio recordings, cloud sync, and offline access. This improves the functionality of a mobile app.
Integrate special features into your mobile app that users can use instead of opening several apps to complete one overarching goal. If you are in cooking supplies business, make select recipes accessible within your app. Make sure you discuss such features with the iOS app development company before investing in app development for your business. When your app is multifunctional, you’ll see more people are downloading and using it, resulting in higher ROI.
Wrapping Up:
Almost every user today is having a mobile device. As per the reports, global app revenue has seen massive growth from $100 billion in 2017 to about $185 billion in 2019. Every business, therefore, requires a mobile app to benefit from this growing revenue. Apart from the increase in ROI, there are several other benefits as well that you will reap from.
